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Black Panther, Lexus, and Marvel Make a Ferocious Pact

SAN DIEGO, CA – JULY 21: Chadwick Boseman attends the Marvel and Lexus Black Panther Party at Comic-Con San Diego on July 21, 2017.

I wish I could go to San Diego Comic-Con. A partnership between Lexus and Marvel is just an epic thing. Their cars move and the collaboration between these two companies only leads to success. The reason for this connection? Black Panther is fierce? Yes. The film will hit February 16, 2018. Congratulations to Ryan Coogler, Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, and, heck, the whole Marvel brand.  Check out the Lexus short films on YouTube. There is an excitement, class, and crispness in how these films come together. They show us what Lexus brings to market and how to push a brand. I will post some for sure. However, below is the reason for this whole deal. The 2018 Lexus LC. The soon to be Black Panther graphic novel, with six variant covers and this vehicle in it. Follow the writer Fabian Nicieza. Know artists Scott “Rahzzah” Wilson and Szymon Kudranski. The Black Panther movie must have the car in it. Please read below. 

SAN DIEGO, CA – JULY 21: Chadwick Boseman attends the Marvel and Lexus Black Panther Party at Comic-Con San Diego on July 21, 2017.

“Today, on the brink of the opening of Comic-Con International: San Diego, Lexus and Marvel have announced a collaboration to pair the first-ever 2018 Lexus LC with Marvel’s dynamic Black Panther character in the highly anticipated film, Marvel Studios’ Black Panther, slated to hit theaters on Feb. 16, 2018.

Directed by Ryan Coogler, and starring Chadwick Boseman, Michael B. Jordan and Lupita Nyong’o, the film follows T’Challa, who, after the events of Marvel Studios’ “Captain America: Civil War,” returns home to the isolated, technologically advanced African nation of Wakanda to take his place as King.

“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”

presented by Bryan Ward
Black Panther Wallpaper

To accompany the collaboration between Lexus and Marvel, Lexus also teamed with Marvel Custom Solutions to create an original graphic novel, with storytelling driven by famed writer Fabian Nicieza and cover illustrations by emerging graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski. Centered around the balance between human and machine, the comic features the Lexus LC 500 with a new, Wakandan spin and its role in helping the Black Panther defeat a legendary villain.

Lexus and Marvel will celebrate their collaboration during Comic-Con after-hours at an exclusive Black Panther-themed event on Friday, July 21,  with special performances by DJ Lulo Café and a surprise headliner. During the invite-only event, six variant covers for the graphic novel will be revealed to industry guests and comic enthusiasts.

“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s SVP of global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”

Lexus’ collaboration with Marvel is being coordinated by Lexus’ multicultural advertising agency, Walton Isaacson.

Ushering in a new era of design and engineering at Lexus, the LC 500 is expressive and stylish, with enhanced dynamic capability and performance. Additional information on the flagship coupe can be found here.”

 

 

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