Ice Cream Pooping Unicorn

There is no question that advertising has gotten better, smarter and more effective.  Marketeers have evolved with the speed of streaming video.  “Marketeers“.. is that a real word?  Some sort of bastard hybrid between Disney teens on Adderall and marketing?  Yep, I’m going with real word.  Just coined it and expect to see it in Urban Dictionary soon.

At Slickster Magazine we are big fans of the Youtube community.  I went to watch something, which I can’t even remember now, and I saw a medieval prince eating the fresh rainbow colored ice-cream that was dispensed from a cross-eyed unicorn.  You can’t make this shit up.  Or can you?

At first I thought I had the wrong video.  Now, normally I would be looking for the ‘SKIP AD’ button as fast my eyes can dart to the lower right hand corner of the screen.   But this was different.  I couldn’t believe what I was watching.  Scanning to the left, I saw the video was over two minutes long, but I was mesmerized.  The prince was describing in medically accurate jargon how the unicorn could use a stool like device to improve, well… it’s stool.

Turns out this genius piece of work is for the Squatty Potty and was created by the viral marketing team The Harmon Brothers.  They have developed other successful online advertising campaigns and aimed to raise the bar for this medical device.  Following their success promoting Poo Pourri, they got the call to make discussions about colons, hemorrhoids, and constipation a funny and light hearted topic.   They did a damn good job too, because I’m sitting here this morning, drinking my mildly burned Chock Full o’ Nuts and contributing to their viral campaign about an Ice Cream Pooping Unicorn.

However, I am reminded of a interview from a documentary chronicling the Vietnam War.  In this particular interview with a now greying Marine Corps sergeant, he emotionally told about giving his best soldiers the most difficult orders.  These orders would often and tragically send his ‘best guys‘ to their deaths, but he had to make sure that the task would be completed.  Will The Harmon Brothers face the same fate?  How long can this team continue to create successful campaigns about toothbrushes, poop and now the Squatty Potty, without stepping onto the proverbial landline?

Who cares?!  This shit (pun intended) is funny and smart as hell.  Slickster approved.  Great work Harmon Bro’s.  We salute you.

®2015, Slickster Magazine™